About Us

Unmask the fear. Unlock the voice. Discover what’s possible.

At Unmasked Brands, we believe every professional has a story worth sharing—and every company needs ambassadors who can tell it well. We help corporate teams and employees move beyond bland bios, generic job descriptions, and invisible contributions. Our programs reveal what makes each person unique—and translate that into a confident, credible presence both online and in the room. In a world where companies are desperate for trustworthy voices and real storytellers, we ensure your people stand out for all the right reasons. We partner with organizations that want more than recognition for their brand—they want their people to be known, trusted, and empowered to lead.

Through strategic storytelling, leadership visibility, and smart systems, Unmasked Brands helps employees become authentic, aligned brand ambassadors—building influence, amplifying impact, and ensuring organizational trust and performance don’t depend on silence.

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Mission

We amplify good stories.

We exist to help professionals and teams go beyond job titles and buzzwords—because what truly moves organizations forward isn’t just skill; it’s the story behind the work and the people who tell it. When individuals are empowered to own their narrative, they become more than employees—they become trusted ambassadors for themselves and for the companies they represent.

Our mission is to make space for those stories to rise, to help people find their voice, and to ensure they’re heard in a world that’s hungry for authenticity. By supporting teams in building real personal brands and mastering digital presence, we turn everyday expertise into influence that sparks connection, trust, and opportunity—inside and outside the company.

Meet the Team

Our team members are globally minded, culturally aware, and deeply committed to helping professionals transform their vision into tangible influence.

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Brand Strategist & Keynote Speaker | TEDx Organizer | 2× Founder

Fatu Kaba

Fatu Kaba is a TEDx speaker, TEDx organizer, and Forbes-featured storyteller who helps leaders and changemakers build their personal and business brands with clarity and confidence. A former refugee and the first girl in her family to attend college, Fatu’s journey spans Liberia, the United States, and Canada, giving her a global perspective that shapes her work and leadership.

She is a two-time founder and the visionary behind Unmasked Brands and NexaWorks AI, working with diverse leaders to amplify their stories, establish themselves as paid speakers, and grow businesses through AI-driven strategies.

Fatu also organizes the Canadian International Peace Conference and curates TEDxArgyle St, expanding conversations around leadership, innovation, and social impact. Her professional background spans Peace and Conflict Resolution, a Master’s in Technology Entrepreneurship and Innovation, and specialized training through the Canadian Association of Public Speakers and the TEDx Speaker Masterclass.

Beyond the stage, Fatu is a novelist, content creator, and one of Halifax’s first hijabi runway models, with features on CBC, CTV, festivals, and in Empowering Humanity Magazine.

She speaks on personal branding, resilient leadership, story-led influence, and digital/AI entrepreneurship, helping individuals and organizations turn people into visible, trusted brand ambassadors. With a voice that is bold, insightful, and deeply human, Fatu inspires audiences to show up fully, lead with purpose, and amplify their impact at scale.

Global Brand & Digital Identity Consultant

Francis Koroma

Francis Koroma is a digital creative, technologist, and global youth leader operating at the intersection of personal branding, visual expression, and technology-driven growth.

He has walked at New York Fashion Week and is a member of ForbesBLK, the Recording Academy, and Vogue’s Global Fashion Community, using these platforms to mentor creative professionals and champion meaningful, high-impact careers.

Currently studying Political Science and Statistics at Columbia University with double minors in Architecture and Visual Arts, Francis combines policy insight, creative design, and technical expertise to approach storytelling, personal brand building, and digital innovation with a multidimensional perspective.

He is the Founder of the Francis Koroma Foundation, a global nonprofit that has reached over 3,500 young people across four continents through mentorship, leadership development, and creative career exposure. Francis helps executives and emerging leaders turn their expertise and vision into intentional, culturally relevant, and influential personal brands and digital portfolios.

Francis also founded FranTech3D, a social venture using digital fabrication and engineering to tackle community challenges like clean water accessibility. His work demonstrates a belief that creativity is not just artistic expression, but a tool for empowerment, problem-solving, and sustainable impact.

Whether speaking on digital identity, personal brand strategy, or the future of creative leadership, Francis empowers audiences and clients to see themselves not just as participants, but as designers of the world around them.

Social Media & Content Strategist

Muhammad Auwal Said

Auwal is a passionate and creative Creative & Social Media Strategist with over 3 years of experience designing visuals and digital content that make brands stand out. He specializes in crafting high-performing graphics, videos, and photography that elevate brand presence and foster engaged, active communities across social platforms.

With a personal community of more than 150,000 followers, Auwal has built a strong personal brand and a deep understanding of what resonates with diverse audiences. His work combines storytelling, authenticity, and strategic digital insight to help organizations and leaders amplify their message, strengthen visibility, and connect with the people who matter most.

At Unmasked Brands, Auwal plays a key role in transforming teams and individuals into confident, credible brand ambassadors—ensuring their stories are seen, heard, and trusted.